Digital Marketing: What It Is, Why You Need It, and Its Challenges

Digital marketing is basically the promotion of products and services through online or electronic platforms and methods. What makes this so much different from traditional channels, is that you can measure and analyse the success of digital marketing strategies. There are tools available that gather information about how many people view the website or advertisements, how often people view it, for how long they stay, how many of the views turn into conversions, what your audience likes and dislikes, etc. With all of this information, it is almost impossible not to make your business adapt and grow and satisfy your customers.

Consumers now have access to any information they want. This means that they can visit any online resource and find a list of businesses offering wat they need. They can easily find any information or product they want in a matter of minutes. That is why digital marketing is so important. Your audience very likely includes the younger generations between 20 and 45. Most of these people fall in the Generation Y grouping. They want what they want and they want it now and they want it good. For your business to be successful, you will need to take this into consideration and adjust accordingly.

Some of the problems that digital marketing presents, include multiple digital channels, competition, and huge amounts of data. There are so many channels that people use, that you need to decide to focus on a few or try and get to them all. Marketing on digital channels are cheaper than traditional channels and that makes the competition so much fiercer.

Now anyone can afford to advertise and get their product out there. The last challenge is the amount of data. The digital tools that gather data are very important, but you need to be smart about it and have someone who can analyse the data on a daily basis. Otherwise, you may feel like you’re drowning.

The bottom line with digital marketing is that you need to be easily accessible and visible, fast to respond and deliver, and know your customers and cater to them. If you have that in place with your digital marketing strategy, you can only get better.


Why Do You Need a Digital Marketing Strategy?

Digital marketing is a phrase we are hearing more and more. It has become a must for any business who wants to reach their audience, especially if that audience is part of Gen Y or Z. They only respond to things they can find online and get fast. So why should you worry about this? Well, if your business is directionless or you don’t know what your online market share is, you may be in trouble. Here is why you need to have a digital marketing strategy.

To give you direction and an online presence – Traditional marketing still has its place in the world, but if you want to reach farther and grow, you need to be online. People of all ages are turning to online resources and social media to find products and services. In order to understand where you want to go with your marketing and be able to reach the audience you want, you need to incorporate a digital component.

Your competition will get all your customers – If your competition has a good digital marketing strategy and you don’t, you will most likely have to sit and watch as they pull in your customers and smile all the way to the bank.

You may not truly know your online audience – Maybe you have a little bit of an online presence, but you don’t use tools to analyse your audience’s needs and wants. In order for your business to do better, you need to know your audience. The best way to do that with online customers is to use tools like Google Analytics and feedback tools.

It will streamline your marketing – A marketing strategy that includes digital will be easier to maintain as there are things that can be done by the same people. What you put online, you can use in traditional strategies as well. You can use your online feedback to improve your strategy and become better.

The advantages of having a good digital marketing strategy are numerous. If you want to be a successful business, you need to get on board and start joining the ranks of 21st-century businesses.


5 Skills All Digital Marketing Employees Must Have

Whether you are looking to hire someone to help with your digital marketing strategies or if you are an employee applying for a job, you need to know about these skills. Digital marketing is a huge part of how businesses are doing marketing and running their advertising campaigns. Without a digital presence and making use of the latest tricks and trends, your company or your career will be left behind.

Look for people with these skills or be a person with these skills:

  1. Empathy – This skill is important because it means that the person has a high level of emotional intelligence. That is important to pick up on social and emotional cues and use those to your advantage.
  2. Analytics – Finding out what customers like and don’t like and how your business can improve its marketing has everything to do with analysing numbers and data. A good digital marketing employee will love working with numbers and will have good skills when it comes to analytics.
  3. Curiosity – A curious employee will always want to learn more, know how things work, and suggest new ideas. That is how your company will stay ahead and always have fresh ideas. A curious employee is an excellent asset.
  4. Language skills – Part of good digital marketing is SEO and SEM. Strategies for good SEO/SEM involve content writing. If you want good results, you need excellent, interesting and good quality content and that requires good writing, reading, and editing skills.
  5. Work ethic – Work ethic has to do with how a person does their job, their responsibility level, honesty level, teamwork, etc. An employee with a poor work ethic will become a problem quickly. It is important to look for people who have good work ethics and are reliable.

A digital marketing employee with these skills will go far and will be an absolute asset. Develop these skills if you want a job in digital marketing. Look for these skills in an employee if you’re looking to hire.