Digital marketing is a phrase we are hearing more and more. It has become a must for any business who wants to reach their audience, especially if that audience is part of Gen Y or Z. They only respond to things they can find online and get fast. So why should you worry about this? Well, if your business is directionless or you don’t know what your online market share is, you may be in trouble. Here is why you need to have a digital marketing strategy.
To give you direction and an online presence – Traditional marketing still has its place in the world, but if you want to reach farther and grow, you need to be online. People of all ages are turning to online resources and social media to find products and services. In order to understand where you want to go with your marketing and be able to reach the audience you want, you need to incorporate a digital component.
Your competition will get all your customers – If your competition has a good digital marketing strategy and you don’t, you will most likely have to sit and watch as they pull in your customers and smile all the way to the bank.
You may not truly know your online audience – Maybe you have a little bit of an online presence, but you don’t use tools to analyse your audience’s needs and wants. In order for your business to do better, you need to know your audience. The best way to do that with online customers is to use tools like Google Analytics and feedback tools.
It will streamline your marketing – A marketing strategy that includes digital will be easier to maintain as there are things that can be done by the same people. What you put online, you can use in traditional strategies as well. You can use your online feedback to improve your strategy and become better.
The advantages of having a good digital marketing strategy are numerous. If you want to be a successful business, you need to get on board and start joining the ranks of 21st-century businesses.